Several hands and skill sets are involved in package design and production: designers, engineers, marketing professionals, sales executives and production managers. Every one of them brings […]
The Globe and Mail recently reported on Club Coffee’s breakthrough entry to market with the world’s first 100% certified compostable single-serve pod, the PurPod 100. While […]
With consumers not just preferring but demanding companies improve environmentally-friendly sustainable packaging practices, product and brand managers are facing unprecedented challenges. Good business and environmental sustainability […]
Packaging can have a profound effect on both a brand’s sales and a company’s profitability. It is a brand’s touch point and the last point-of-sale opportunity. […]